Our goal is to increase the usage of video content. So when asked for an ice breaker activity at the yearly Digital All Hands meeting we got the participants to create videoclips about their experience with "Awkward moments". We were looking for stories that feel "really awkward": We were after these moments when giving someone that email address you created at the age of 11 or when getting caught pretending to be on your mobile.

The team created 112 videoclips and uploaded them to an instagram page.